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Grateful for Our Loyalists
October 06, 2024
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Grateful for Our Loyalists

Anytime we make space for more gratitude, we think of the OLAPLEX users who have been loyal to us throughout the years. OLAPLEX wouldn’t be here today without our family of users, from salons, stylists, and clients. Just like kindness has a contagious effect, each loyal stylist who uses OLAPLEX on a client inspires another to do the same. We call these people loyalists. OLAPLEX loyalists have trusted in us for years by continuing to use our products on their clients, helping us color the world healthy.

With an ever-growing global family, it’s impossible to highlight everyone. Everyone is amazing, and we’re constantly inspired by stylists’ steadfast creativity! As we set the tone to profile more loyalists, some exceptional stylists come to mind who have trusted in OLAPLEX since our early days.

Jess Gonzalez @jesstheebesttcolor

Jess is a colorist at Salon Benjamin in West Hollywood, California. You may recognize her from one of the many color classes she’s taught on OLAPLEX Live. She’s a lightener queen, with an Instagram page full of colorful looks created with her signature hand painted technique.

Becky Miller @beckym_hair

Becky has been a loyalist since the very beginning. She is a blonde expert, salon owner, social media maven, and educator.

Wes Pine @wespine

Instagram’s mental health advocate and colorist extraordinaire Wes Pine uses OLAPLEX to create jaw-dropping transformations.

Rubia Santos @rubia_correa

Based out of Miami and Brazil, Rubia Santos seamlessly takes brunettes to blonder with OLAPLEX.

Daisy Henson @curlyhairdaze

We can’t mention loyalists without curl queen Daisy Henson, who shows the power of how OLAPLEX is a curl’s best friend with her fabulous curly hair transformations!

Loyalists come in every form. Everyone is part of our journey and family. We asked followers on Instagram what has kept them loyal to us all these years, and here’s what some said.

@saarib.m on Instagram said:

“I’ve been a colorist in Montreal since I’ve been 17 years old. I’ve been in the industry for 12 years and recently opened a salon. I credit a lot of my work with the products I use, and a huge part has been OLAPLEX. I include it in all my services because I find it essential. It meant a lot to me when OLAPLEX followed me yesterday. It’s a company I really believe in and the vision. I love to offer a personalized luxury service for my guests, and it all starts with providing the best products.”

@theartofhairbysintija on Instagram said:

“First and foremost: Nº.1 and Nº.2 are just a game-changer for every color service and curly-haired client! And the shampoo is hands down the best I ever tried!”

@kyridoesmyhair on Instagram said:

“For me, I never color hair without it. Nothing compares to the way OLAPLEX protects my client’s hair. I’ve been using the entire line at home for years, and my hair hasn’t ever been better.”

@rootedwithlisa on Instagram said:

“I have been using you guys for years and years! I really like that you have a product that actually delivers on what it promised. I never carry a full line of everything for that reason, but I carry ALL of your stuff. I love that I can stand behind a line that maintains the integrity of the hair. Keeping client trust is so important in our business, and I am so thankful that I was lucky enough to find you so long ago!”

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