*Get the Mini kit novità which includes samples of the Nº.4 Bond Maintenance Shampoo Sample (20ml), Nº.5 Bond Maintenance Conditioner Sample (20ml), Nº.5 Leave-In™ Moisturize & Mend Leave-In Conditioner Sample (20ml), Nº.10 Bond Shaper™ Curl Defining Gel Sample (20ml), & Velvet Bag when you spend 60€ with code 5MINISIT. Offer valid until 6/10/2024 at 11:59 PM PST. Offer may not be applied to the purchase of Olaplex Online eGift Cards. Offer is limited to one use per customer. Offers valid on it.olaplex.com only for orders shipping within the IT. Offer cannot be applied to previously placed orders and cannot be combined with any other offers. Offer is not applicable to pending purchases, taxes or shipping charges. Only authorized orders will be processed and shipped. Please note: We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offers and to modify or cancel promotions due to system error or unforeseen problems.
Hair Inclusivity
Hairstyles and trends don’t surface from photos in magazines. Each hair trend is informed by moments in time and layers of years gone by. There’s an origin with every style, from buns to braids—the Hispanic culture is no exception. As we move into a brighter age of inclusivity, we aim to connect to the roots of the styles we love. We’re weaving through Hispanic-inspired hairstyles that muse us today in our continued celebration of National Hispanic Heritage Month.
Hispanic heritage isn’t about one or two countries; Latin America encompasses over 20 countries! Latinos are one of the most diverse ethnic groups on the planet, and with diversity comes gorgeous naturally textured hair from tousled waves to tightly coiled curls. Recognizing what makes us unique makes the beauty industry a more inclusive place, with room for everyone at the table.
Braids
The origin of braids is sacred, from indigenous hair to African tribes. For Natives, it’s a symbol of cultural pride, an extension of one’s self. In African culture, braids date back to when tribes would use them to identify one another. Braids patterns are artistic expressions and a hairstyle that has lasted thousands of years. Today, countries with high indigenous populations like Mexico, Guatemala, Peru, and Bolivia to Afro-Latinos in Cuba, Dominican Republic, and Nicaragua wear braids with pride.
Buns
Buns have held the stakes for centuries as one of the most popular hairstyles in dance, such as flamenco, tango, and salsa. The bun is used so dancers can dance with passionate precision without hair getting in their eyes and in the way. As a symbol of status and elegance, the bun is also used as a mark for adornments such as flowers. Today, the iterations of the bun know no bounds, and though not limited to Hispanic culture alone, its influence in styling for today is prevalent. Even as late as the 1960s, Chicana’s used the power of the bun for the iconic slicked-back high bun with two front hairpieces.
Natural
Today, we see natural hair as the new “It” style, with people embracing anything from curly hair to thick straight locks.
We love honoring cultures through the lens of hair. Hair is personal and something many people use to express their identity. At OLAPLEX, we encourage people to use our products as a tool to get their hair the healthiest possible so they can tell their story confidently, without borders. Happy Hispanic Heritage Month!